Economics of Safety Razors Vs. Cartridge Razors

In our communication here, we have stated the benefits of shaving with a high quality single-blade double-edged safety razor over a trendy multi-blade cartridge razor across various parameters like closeness of shave, efficacy and long term skin care. Since, shaving is an activity which you are going to adhere to for your lifetime, the real icing on the cake in these benefits comes from the economics behind safety razors vs. cartridge razors. The infographic below demonstrates which razor gives more shaves for your buck.

Value for Money

We at Bombay Shaving Company are committed to making thoughtfully designed and joyous products which deliver superior value to our consumers. We would love to hear any feedback from you as you explore more the ordeal of shaving with us. #DiscoverShaving

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Single-Blade v. Multi-Blades Razors

What should I pick up for my shave- a single blade double-edged safety razor or a multi-blade cartridge with pro-ball razor? Asking yourself this question is a sure thing whenever you go out to buy your shaving supplies whether you are a first time shaver or an experienced one. But do we ever complement this question with a why and seek the answers? And more importantly even if we know our needs, do we have sufficient choices in products available in the market to address them?

In today’s fast paced world, the shavers’ shelf space in markets is full of multi-blade razors- two blades, three blades, four blades and so forth and so on. Thanks to the wet shaving purists across the world who have not let the single blades disappear completely from the ordeal of shaving. In this post, we put forth the distinct benefits of single blade razors over multi-blade razors.

In one of our earlier posts, we shared the history of foundation and evolution of shaving as an activity. As needs of grooming changed over the course of civilization, so did the tools of the trade. First things first, what is the need from shaving as an activity? The fundamental requirement is to cut the hair as close as possible without harming the skin and causing discomfort. It broadly involves two parts. First is the prepping of skin to allow maximum separation between the skin and hair root and hence subsequently reduce the force needed to cut only the whiskers without damaging the skin. Second is the actual process of cutting the hair which encompasses the complex subset of right razor design and manufacturing. The choice of the razor from the available products in market encompasses choosing between what is important and effective with right technique, and what is immediate and convenient.

Now as we mentioned before, sometime around late 1960s the art of marketing took over engineering three folds in the trade of shaving products. The prevalent information asymmetry, lack of education and low awareness gave leading multinationals a chance to exploit the opportunity and flood the market with the mass scale manufactured and marketed multi-blade cartridge razors and other sub-par products like foams, gels, lotions etc. With or without following any regimen and shaving effortlessly in any direction, the multi-blade razors claim to give a close shave which is although not proven but universally accepted. Their further substantiation of multi-blades giving minimal cuts is also largely debated as almost 30% users talk about post-shave burning sensation, irritation, acne and razor bumps.

The multi-blade razors primarily work with a tug and pull mechanism. The first blade which comes in contact with your skin is too blunt and it only pulls the hair up along with your skin and then the subsequent blades cut the hair. These razors have to be pressed and pulled against your skin which is sustained by reducing the effectiveness of all the blades in the razor. And hence they result in hair getting cut below the skin level in an uneven manner and taking off too much skin. As the skin then heals before the hair grows out of the follicles, the curly and spiral hair grow back into the skin and result in ingrown hair or razor bumps/acne/black heads scientifically known as psuedofolliculitis barbae (PFB).

Additionally, the current needs today demand from all of us to style in our own individual way. The plain clean shaven look is on decline and we all want to try a look with stubble, goatee or style a full grown beard. Multi-blade razors have the blades fixed at pre-determined angles and at too close distances. Hence, they fail terribly in shaving even a 2 day stubble, in fashioning a beard and spell disaster for clean beard lines where the user is left just scraping off the skin in multi-passes. Combine this with multitude of skin types, hair types and face contours and the amplitude of complexity is magnified to gigantic scales giving sordid morning start to shavers. The multi-blade razors are also very inefficient to clean due to closeness of blades leading to unhygienic build-up of hair and shaving foam particles. This compounded with the longevity of their exposure to germs in microbes’ prone washroom environment increases high chances of post-shave flare ups like skin breakouts, infections and rashes. Result is that the today’s user is left trapped in a vicious cycle of shaving problems.

On the other hand, at the opposite end of the spectrum lie the double-edged safety razors which glide across your face cutting hair in a single stroke giving finest and closest shaves without any damage to the skin both in short term and long term. These razors when used with sharp single blades, can slice even the thickest of hairs. They are very efficient and never cut the hair below the skin level greatly reducing the occurrence of ingrown hair. The good control which they provide makes them equally effective on even a 7 day stubble, different face contours and perfect to get neat beard lines without posing any harm to almost all the skin types. Also, the blades are cheap enough to be discarded after a few shaves and maintain the hygiene factor.

Single Blade Shave
Single Blade Shaving Process

The thought and care which go into making a double-edged safety razor differentiates them as authentic shaving machines. And the metal design of these razors and the disposable blades make them environment friendly compared to their plastic opponents. Not to mention, double-edged shaving is very cost-effective. The razor might be expensive as compared to multi-blade razors but the multi-blade cartridges are far more costlier as compared to single blades. Since shaving is an activity which you are going to adhere for lifetime, the total cost of ownership of double-edged shaving is substantially less as compared to multi-blade cartridges. The value for money in the economics of double-edged shaving is an altogether complete subject which we will cover in one of our posts later.

And yet why double-edged single blade razors are unpopular? Simply because of the monopoly of companies strapping us of our hard earned cash from the overtly expensive cartridge replenishments. And the unaware and under-served users living in a suspension of disbelief about the availability of any other options to shave apart from the multi-blade razors. The shiny marketing claims of these leading companies have completely subdued and over shadowed the prevailing benefits of double-edged single blade razors over multi-blade cartridge razors.

But as they say, “The strongest force in the world is an idea whose time has come”. People of today’s generation want to overlook the obvious and seek better shaving experience. Meliorating on such experiences, we zeroed in double-edged precision safety razor to be the prime offering in Bombay Shaving Company’s 6 part shaving system.

Last but not least, we along with numerous experts and purists across the world believe that the right way to shave is with a regimen including a double-edged safety razor. Although it is progressive in nature and you will have to master the right technique in a few shaves to glide the razor effortlessly with its weight. But once you achieve the feat, you will land in shaving heaven and the ritual will give you unsurpassed joy to start your mornings on a very refreshing note. Our video here explains what we mentioned above with nice animation and graphics. Do check it out and drop a comment if you have any questions. We will be glad to answer them. Happy Shaving.

Mastering the perfect shave

Ready for your first shave with Bombay Shaving Company’s Precision Safety Razor? As we mentioned before, this is a tool which is intuitive and only when you master the right technique to use it, you will get uncompromised joy in your shaving experience. Here are quick 5 steps which will prove handy.

Mastering the Perfect Shave

We also recommend you to watch our video explaining the complete regime which we believe is the right way to achieve a great shave. Keep following this space and discover the joy in shaving with Bombay Shaving Company.

Shaving: How it came to what it is today

Ever since the advent of mankind, shaving has been a fundamental part of our lives. So many evidences coming from cave paintings suggest that the ice-age men some 1,00,000 years ago started plucking their hairs with seashells and fish bones like tweezers, because the hairs proved as a liability for them. They adopted this activity to avoid wet beards and hairs which once frozen would led to the onset of instant frost bites. Some 60,000 years later the tools being used for similar tasks advanced to obsidian glass flakes, clam shell shards, stones, volcanic rocks and mechanics driven bronze, iron and copper flint knives.

Obsidian Rock
Obsidian Rock: Image Source (Link)

Similar adaptive intent to pick up shaving as protective measure against climatic conditions is documented in the next millennia in Egypt. The hot and humid climate near the shores of Nile made Egyptians more prone to infections and naturally, long hairs proved breeding grounds for pests and diseases. Since medicinal cures were not readily available, preventive hygiene became prevalent in the practices and people used to be completely hair free from head to toe. Men did the same by rubbing pumice stones and hatched shaped rotary blades and circular bronze razors, remains of which are still found in their burial chambers along with their mummified remains dug by the archaeologists. Women and children depended on depilatory creams laced with bryonia, arsenic, quicklime and starch.

Bronze Razor
Egyptian Rotary Razor: Image Source (Link)

The same era saw the dawn of linking shaving with societal norms like status, taboos, contrition, religious practices etc. and hence Egyptians achieved their social distinction of high rankings from lower castes by the use of hair wigs yet avoiding disease-borne vermin like lice. The term “barbarian” was also coined during the same time referring to unbarbered people like mercenaries, criminals and slaves. The civilization then progressed from peasant settlements to war led political conquests. Alexander the Great strictly dictated his army to keep short hair and clean shaven faces as defensive measures to avoid giving any distinct advantage to enemies to defeat them by grabbing and pulling of their hairs/beards in combats. Novacila was used to scrape off the hair while plaster ointment made of spider webs soaked in perfumed oils and vinegar was dabbed over nicks and cuts to heal them.

Novacila
Novacila: Image Source (Link)

Soon this rage took to spreading from Rome and Greece to entire Europe. The middle-ages conquest by British and other colonists across the world brought shaving to Native Americans and also to the eastern part of the globe. The wealthy used to frequent the salons while most top notch families started keeping their own barbers during this reign. The advent of militarization & rankings, popularity of sports, fashion & dressing and work ethics in the modern age made it almost mandatory for some sections of people to adopt shaving. Industrialization, manufacturing and technological advancements soon paved way for the first modern gadget with which man could shave himself- a straight razor. And surprisingly, the silhouette of the first straight razor with hollow ground blades made from carbon steel with handles made from plastic, wood or ivory, saw the light of the day from the hands of artisans of cutlery industry in Shieffield, England during the 17th century. They were sharp enough to cut the throat with a slight mistake hence got famous with the name- cut throat razors.

Straight Razor
Straight Razor: Image Source (Link)

Sentiments and ideas travel very fast and not much later in 1762, French inventor Jean-Jacques Perret introduced the world’s first single-edged safety razor by fixing a standard straight razor over a wooden perpendicular stand. In 1880, Kamfe Brothers took over the race by designing a kit with modifications in the design of single edged safety razor by introducing smaller blades over the installed stand. The shaving was safe with this razor avoiding the chances of cuts and injuries. But the problem still rooted was that the blades even though were seven in the kit marked one for each day of the week, over a time lost their precision and had to be sharpened over a whet stone or leather strap.

Single Edged Safety Razor
Single-Edged Safety Razor: Image Source (Link)

During 1895, in the lands of Boston, Massachusetts, USA, a genius traveling salesman named King Camp Gillette saw this as a golden opportunity. He had a brilliant business model in mind- the razor and blades business model with a loss leader concept in which he planned to sell an inexpensive razor at a loss but eventually making high margins and continuous sales in disposable replenishment blades. This model was a money making bonanza and later spread across other industries also and is still being used across the world. Over a course of six years with assistance from MIT Professor William Nickerson, Gillette developed the world’s first double-edged safety razors with disposable blades. He obtained a patent for the same in 1901 and set the cash registers ringing for Gillette company.

Gillette Patent
Gillette Patent: Image Source (Link)
Double Edged Safety Razor
Double-Edged Safety Razor: Image Source (Link)

By 1906, Gillette was moving 3,00,000 units every year and taking on American beards. During World War I, it became mandate for soldiers to shave daily to properly fit their gas masks over their faces. Gillette bagged a contract with the US army to supply all soldiers with its safety razors in their DOP kits and it became a glorious and popular brand.

Till this time in the annals of history, it was a social faux paus for women to display any skin in areas between wrist and ankle. In the May 1915 issue of widely popular and upscale magazine Harper’s Bazaar, an advert featured a picture of a model wearing a sleeveless dress raising her arms over her head showcasing her clean shaven armpits. It became a revolution in itself and hence started a completely new fashion trend with women becoming obsessed with sleeveless and sheer dresses. Companies started clocking their sales revenues by creating products for women and communicating their needs by campaigns designed around individuality of women specifically laying importance on style and trendiness and enhancement of the same by removing objectionable hair. With little design modifications in their original razor, Gillette company cemented themselves for this segment also by introducing a double-edged safety razor for women- the Gillette Milady Decolletee.

Gillette Milady
Gillette Milady Decolletee: Image Source (Link)

For the next few decades, the Gillette brand catapulted itself into the minds of all shavers and remained the market leaders making huge profits. The blades now being made of stainless steel improved in quality with their design becoming more precise for multiple uses and also universally standard with a central channel to fit securely in all variants of double-edged safety razors. Blade market was dominantly marked by names like Gillette, Wilkinson, Schick, Bic mainly. Till now, the era was mainly known as a wet shaving era with the shavers using a soap to lather before using the above mentioned razors. Badger hairs became popular for making brushes because they had the property of retaining water very well and as a result badgers were being sheared in large numbers in America.

The dry shaving arena came into picture in 1928, when realizing that electricity had reached large households in America, a retired army colonel named Jacob Schick patented the design of first electric razor. The great economic downturn of 1929 was a setback for its sales. But by 1931, it had become the iPhone of razors and was selling like 3,000 pieces a year eventually touching the million sales number some five years later. During World War II, another pin-up icon from popular culture brought a new rage in the women’s landscape of shaving. Hollywood actress Betty Grable’s picture with clean shaven legs and silky stockings made women fashionistas huge proponents of shaving legs. Consequently, waxing, manicure, pedicure and laser hair removal markets opened up in the late 1950s.

Lady Schick
The Lady Schick: Image Source (Link)

With disposable blades, straight razor also made a comeback in the form of shavettes which are used till date by barbers in salons. Eventually plastic and injection moulded polycarbonate swamped the manufacturing world. And razors were also not left behind by this tutelage. The foundation for disposable blade cartridges was laid and in 1963, Paul Winchell, an American inventor took it one step forward and made a complete disposable razor.

Disposable Razor
Disposable Razor: Image Source (Link)

Throughout 1960s, Gillette continuously kept losing market share leadership to competition. But finally they hit the blow and came back in 1971 by introducing Trac II, their two-blade razor designed to reduce the force to be applied while shaving making it largely cut-free.

Trac 2
Gillette Trac II Ad: Image Source (Link)

Sadly, this also marked the beginning of marketing bandwagon taking over engineering of shaving products. Companies stopped the focus on diversity of user needs, face contours et al and simply kept adding more blades from 2 to 3, 4, 5 and 6 blades in the present day behemoth versions. The blades were being clamped on the razor pivot at constant pre-determined angles and laded with aloe vera strips and pro-balls. Advertisements stopped justifying the products purpose rather targeting spending on only differentiating their offerings from their competitors. This course followed and became a tad more frenzy with Gillette’s Mach 3 and so forth with today’s “pro-balls” versions of razors via global launches, celebrity endorsements and marketing budgets in millions.

Mach 3
Gillette Mach 3: Image Source (Link)

Dealing with beards which have had always maintained a love-hate relationship with human masculinity, has been experimented with even traditional devices like clippers by hirsutes to keep them in shape. On the other hand, the long and colorful journey of shaving lost its sheen with the current level of products flooding the markets. Purists yearn for the lost quality in the ordeal of shaving with the ever incremental blades on razors and foams, gels, lotions etc. We at Bombay Shaving Company hope to rediscover this lost joy in shaving.

We will surmise the history of shaving here. But by the way, did you know that it was a US Army General, Ambrose Burnside whose “mutton chop” style facial hair look connecting head hairs with moustache gave birth to the word “sideburns“? Well, the shaving literature is laden with such anecdotes. Keep following our channels for being updated with the world of shaving.

Chapter 3: The scientific seal on our hard work – Shaving Regimen Test

If you are one of those men who indulge in all your tasks and devour with a sense of pride in whatever you do, you are least likely to give this post a passé. The foundation of Bombay Shaving Company was laid to serve the man like you- one who derives joy and seeks an immersive experience in even the most mundane of tasks. Now the subdued calling beneath seeking this luxurious experience is not a stamp of price but of quality.

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When we started our journey, the only force to reckon with us was our aim to make joyous products and challenge the convention. Our startup budget, notwithstanding, we wanted to leave no stone unturned in achieving our milieu. Months of research, meeting people, discussions with experts, long sessions of reading blogs on shaving and the result was that we began living with the philosophy of single blade razors being superior in every term than their multi-blades counterpart.

This eureka moment imbibed within us made us set out on our journey to develop our razor. We were instilled with confidence but somewhere deep down had this feeling – were we being too heuristic about our planning? They say, “Numbers always speak louder than words”. The technical and management education of us kept calling every now and then to bring some statistical deduction in this melee before taking a rest with the belief: single blade is better than multi-blades.

Bad habits are difficult to change. And we were out to challenge the status quo of people’s shaving habits largely prevalent in the world and the habits which have stood with a fairly large amount of time.

When it normally comes to shaving, people only seek comfort, closeness and smoothness in the short term overlooking the potential damage of the skin in the long term. No consumers we spoke to told us that they particularly enjoyed shaving and we had already taken a step back questioning the very basic of shaving with multi-blades.

We spoke to experts, dermatologists, a PhD in skin and sensorial science and we realized that there was actually no tangible proof that more blades gave a better shave. We also gathered through our primary findings that the importance of prepping our skin is also as crucial as the shaving process. A regimen consisting of cleansing the skin, lathering with a rich cream to prepare your whiskers and restoring the skin post shave will make sure that your skin is exfoliated & hydrated, the debris & dead skin are removed from the skin, the razor glides smoothly across your face with no nicks/cuts/razor bumps and the skin is repaired to keep the pores open and sustain the natural processes.

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We had to test this philosophy ourselves. Hence, we decided to go conduct a shaving regimen test. We got a leading dermatologist, Dr. Nirupama, to guide us and oversee this test. We enlisted 30 participants from various walks of life who shaved at different frequencies. The sample was chosen keeping in mind to cover different ethnicity, regions, ages, skin types etc. as much as possible. All of them were given two kits with which they had to shave each side of their face. One kit had a popular foam, multi-blade razor and alcohol based lotion while the other had our recommended scrub, singe blade razor armed with Feather blades, brush, cream and post-shave balm. We had them shave for 1 month, at least 4 times a week, and had them analyzed thrice – before, in-between and after the test. A skin analysis software–Skinsys was used to measure the skin of the participants for different parameters.

And we were amazed by the findings. There was no metric on which multiple blades performed better than the single blade razor, be it closeness of shave, razor bumps, moisture content, keratin or skin texture. In fact, 70% of our participants switched over to using single blade razors after the trial, validating our claim.

When a user informed that his two-year son who never liked to touch his face, actually started loving to do so after he had started to shave with our prescribed single blade regimen, a sense of immense happiness and gratification instilled more confidence in us. And this test was just the beginning. We have embarked on this mission to continue testing more people over longer periods in our endeavor to make high quality and joyous products for our consumers. For now an adieu with,

“Happy Shaving!”

 

Chapter 2: Pursuit of developing an outstanding Razor

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If you have landed on this page, chances are you are a connoisseur out there on your voyage to search for joyous and efficacious products.

This post is going to take you through our pursuit of developing an outstanding razor – the definitive vertex of our 6-Part Shaving System. You might want to have a look at the making of Bombay Shaving Company to get the crux of our raison d’etre and our inherent strive to master the feat of making impeccable shaving products.

When the world is abuzz with multi-blade razors, why we chose a double edge safety razor in our shaving system is an altogether separate and long story which we will cover later in one of our posts.

Our modus operandi began with a research on 4 prime factors- shaving efficacy, design, ergonomics and price. Influenced by the global standards of quality and inspired by some great razor making companies in the business – Merkur, Parker, Bevel, Harry’s, Edwin Jagger et al, we rolled out our journey of arriving at our razor design.

A leading industrial design firm came on board and with our mandate, they set in motion the cycle of designing the razor. At the initial stage, the designers had to produce a basic form of razor with very little attention to functionality. This was done to get the crazy level creative outputs in designs. They were allowed to go nuts in the design variations and ideas but a timeline was imposed to introduce some method in the madness and benchmarks of high quality brought the needed order in chaos.

Deepu and Shantanu bought a lot of double edge razor samples. The major realization was that the quality of a razor is governed by three parameters- blade angle, exposure and blade gap. Blade angle is the angle at which the blade touches the skin. Exposure is the cutting edge of the blade that is pressed against the skin and blade gap is the gap between the blade and the guard. The razor should be equally balanced across these three parameters to give an optimal shave.

Razor

Parallely began the process to study and figure out the manufacturing of razor. Material testing to lock the right material, durability, weight and finish requirements kick started this phase. The manufacturing of clamps is done by a die-casting process in which liquid metal is injected into a carved mold of the object to be manufactured. The primary concern with adopting this process for razor was that very high level precision was needed in the manufacturing process to ensure the razor provided a cut free shave and hence companies with very high quality machines were the only ones left to be considered for manufacturing. And needless to say, these companies had their capacities dedicated to big razor labels. Thus, our precision design expectations became a wild goose chase to find a suitable manufacturer.

We traversed many places and met with around 50 odd manufacturers. Simultaneously over the last 6-8 months, a dedicated group of about 10 individuals had been religiously shaving with our prototype versions, constantly evaluating, giving feedback for us and helping us to maintain the bar high rising of our expectations to deliver a superior product. This all helped us to finally arrive at our chosen parameters for our target group and after about 30 prototypes, we could finally see an opportunity dressed in overalls- the final razor version.

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A leading firm from China partnered with us to etch this prototype version into beautifully heavy metal crafted machines. When loaded with world’s sharpest Feather blades, the razor’s engineering gives a razing sound during shaving while smoothly gliding on face with a perfect heft.

We call this it our Precision Safety Razor for it is a tool not to be taken lightly. It is intuitive and will force you to pay attention and correct your technique. With this, your mornings will never have to be half-asleep again and once mastered, this beast will give a shaving experience and joy unsurpassed by any other product in the market.

So hola cynics, critics, epicureans and enthusiasts. Log on to www.bombayshavingcompany.com and lay your hands on our Precision Safety Razor. We are sure you will be immense proud to use and own one and we will come across your feedback as,

Ah! And then hair were none.”

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Chapter 1: Making of Bombay Shaving Company

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“Let’s bring the joy back in our lives”

If you live in the 21st century India like we do, chances are that you will agree that we are witnessing crazy times like never before. The present cosmopolitan ecosystem, integration of economies, information overload and plethora of opportunities have instilled the modern day Indian millennial man with immense dreams and a drive to conquer the world.

Willingness to perform hard, quest for excellence and incessant need to win amidst limitless possibilities have left the manhood deprived of time to pamper, look and feel best. The culmination line between professional, social and personal lives has become very thin. Each day is so eventful with men shuttling between job interviews, corporate presentations, long sessions working in front of a computer screen, modelling photoshoots, dates, social functions, friends’ reunions in some pub or bar or coffee table discussions about making the ends meet.

“Happiness is an inside job”

Importance of self-expression, grooming and presenting ourselves with confidence is well known but little do we realize that this need is rarely satisfied by expensive grooming products. Feeling one’s best comes from self-respect and self-awareness. However, the current state of market rarely translates men’s needs into desired products. Personal care and men’s grooming are either met with sub-par products swamped in the market or with overwhelming advice to visit a salon/grooming professionals.

For the discerning, metrosexual and affluent users, every attempt to lay hands on perfect products from the assortment of heavily marketed brands leads to burning a hole in their pockets. Lack of advice and misunderstanding also lead to ordering the wrong products and then spending too much time in the washrooms figuring out how to properly use them. And on top of it, embracing oneself with the feminine brands leaves the men scorned.

The single biggest self-grooming activity which defines men remains shaving. Men’s style glides between clean-shaven look, stubble, moustache, goatee, french or a full-face beard for that next Movember selfie. The regime which our dads and granddads swore by, is lost. Multi-blade razors, disposable cartridges, foam, alcoholic lotions have taken over the market in bulk rather than the products which actually work for you. Shaves are either not close enough or are accompanied with post shave irritation and long term skin damage, acne, cuts, nicks, razor bumps et al. Shaving with beards is so inconvenient that it is almost next to impossible with the readily available multi-blades razors. And thus, the result is that men are deprived from the joy of shaving so much so that they either start hating shaving, reduce the frequency of shaving or they end up paying a visit to a local barber when there is a need of a great shave.

We formed Bombay Shaving Company using these experiences as a springboard. Four friends backed with education from finest of institutions and experience at leading corporations, united by a common passion to make joyous products. We came across so many conversations with “If there were such products” and sensed this latent demand. And since, shaving constitutes the most important part of a man’s grooming regime, it became a natural choice to initiate our journey towards building an authentic men’s personal care brand.

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We set out to break the convention that even an activity like shaving has to be only a mundane morning routine instead of a meditative ritual. With our carefully designed products, and convenient and personalized replenishments, you can indulge in a sensual pre, during and post shave luxurious treat – an immersive experience no other product in the market can provide.

Our vision, however, is much larger. This singular focus on shaving is just a beginning. We do not want to be content being only the chip off the old block. We want to be the old block itself. And that is why we take pride in building this company from scratch. Making thoughtfully planned, aesthetically designed and precision engineered products from the choicest of high quality ingredients, while carefully collaborating with like-minded partners is our raison d’etre. We envision our attempt to ensure that a holistic network is there in place which will deliver superior customer value, joy and delight for a lifetime as we expand.

The founding team of Bombay Shaving Company comprises of:

Shantanu

A bald clean shaven dude as the CEO of a men’s grooming products’ company? And you think we are kidding you. But drop by our office for a coffee with him and his sharp focus to keep the company in line with the vision to deliver joy will swoon you off your feet. There are some people with whom you spend an evening but Shantanu is the kinds with whom you invest it. He is an alumnus of VNIT, Nagpur and IIM Lucknow and his previous corporate stint was with McKinsey & Company, Mumbai. Shantanu’s inherent passion lies in building an organization with a right cultural fit and processes. A true believer of growing and maintaining long term client relationships, he strives to create value in all his endeavors and leads and tracks all the mercurial planning and meticulous hard work of the team.

Raunak

Raunak is the Head of Marketing at Bombay Shaving Company. Flying straight from Manhattan to axle the brand building journey of Bombay Shaving Company, Raunak is the suave and style lead from the lot. He is an engineering graduate from UDCT, Mumbai and a masters in creative brand management from Virginia Commonwealth University, Virginia, USA. Having served brands like Land Rover, Jaguar and Audi in his previous engagement as Director of Social Strategy at GroupM, New York, he is passionate about building and sustaining great brands. He has a penchant for luxury and as the French weave the couture, Raunak’s high end and imperial inputs add to the signature zing of our products.

Deepu

Where there is a problem, there is an IITian solving it. This lad is a mechanical engineer from IIT Bombay who started his corporate career with McKinsey & Company, Mumbai and eventually was drawn into the crazy world of start-ups. Deepu is the Head of Product Operations at Bombay Shaving Company and the man behind our precision safety razor. When not travelling in Himalayas or playing computer games, Deepu likes to keep a tab on fantastic advancement in technologies developing around the world. For him, good is not good enough and hence he traveled countries and traversed many purveyors’ places with his designs in place to get the finest razor made. The precision safety razor is undoubtedly our definitive manscape offering.

Rohit

Rohit is the Head of Procurement and the go-to guy in the company. He is an alumnus of VNIT, Nagpur and IIM Udaipur and his resume reflects an impressive marketing stint at Crompton Greaves Limited, Mumbai and a challenging profile of sales & distribution at EMEL Group in an emerging economy like Nigeria. Widely traveled picking up experiences and with a keen eye for detail and an inherent flair for marketing, Rohit makes sure that all the perfect ingredients right from making the products till their shipment fall in place in right quantity at right time and at right prices so that superior value and delight are delivered to the customers.

Founders

And of course, our most important member, you. Yes, the family is not complete without you joining us as we begin the celebrations of our launch on 11th May.

The word “Bombay” evokes a microcosm of duality- a modern forward-thinking outlook coupled with respect for heritage and history. This spirit of pushing boundaries, sincerity, determination and a work hard party harder attitude is very much imbibed in us also and hence we chose the name, ‘Bombay Shaving Company’. We at Bombay Shaving Company do not intend to “acquire” customers. Rather we want to collaborate with believers who share our vision and aficionados who know that life is too short to compromise on the joy in whatever we do. We want to grow in our offerings not just stating our monologues but incorporating all of your dialogues and feedbacks while we tide along the journey.

Rise to the occasion on 11th May exclusively on www.bombayshavingcompany.com.

We believe, pursuit of joy is a direction, not a destination. And nothing will make us more proud than the words coming from you,

“No one understood the joy in shaving before they came!”

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