“Let’s bring the joy back in our lives”
If you live in the 21st century India like we do, chances are that you will agree that we are witnessing crazy times like never before. The present cosmopolitan ecosystem, integration of economies, information overload and plethora of opportunities have instilled the modern day Indian millennial man with immense dreams and a drive to conquer the world.
Willingness to perform hard, quest for excellence and incessant need to win amidst limitless possibilities have left the manhood deprived of time to pamper, look and feel best. The culmination line between professional, social and personal lives has become very thin. Each day is so eventful with men shuttling between job interviews, corporate presentations, long sessions working in front of a computer screen, modelling photoshoots, dates, social functions, friends’ reunions in some pub or bar or coffee table discussions about making the ends meet.
“Happiness is an inside job”
Importance of self-expression, grooming and presenting ourselves with confidence is well known but little do we realize that this need is rarely satisfied by expensive grooming products. Feeling one’s best comes from self-respect and self-awareness. However, the current state of market rarely translates men’s needs into desired products. Personal care and men’s grooming are either met with sub-par products swamped in the market or with overwhelming advice to visit a salon/grooming professionals.
For the discerning, metrosexual and affluent users, every attempt to lay hands on perfect products from the assortment of heavily marketed brands leads to burning a hole in their pockets. Lack of advice and misunderstanding also lead to ordering the wrong products and then spending too much time in the washrooms figuring out how to properly use them. And on top of it, embracing oneself with the feminine brands leaves the men scorned.
The single biggest self-grooming activity which defines men remains shaving. Men’s style glides between clean-shaven look, stubble, moustache, goatee, french or a full-face beard for that next Movember selfie. The regime which our dads and granddads swore by, is lost. Multi-blade razors, disposable cartridges, foam, alcoholic lotions have taken over the market in bulk rather than the products which actually work for you. Shaves are either not close enough or are accompanied with post shave irritation and long term skin damage, acne, cuts, nicks, razor bumps et al. Shaving with beards is so inconvenient that it is almost next to impossible with the readily available multi-blades razors. And thus, the result is that men are deprived from the joy of shaving so much so that they either start hating shaving, reduce the frequency of shaving or they end up paying a visit to a local barber when there is a need of a great shave.
We formed Bombay Shaving Company using these experiences as a springboard. Four friends backed with education from finest of institutions and experience at leading corporations, united by a common passion to make joyous products. We came across so many conversations with “If there were such products” and sensed this latent demand. And since, shaving constitutes the most important part of a man’s grooming regime, it became a natural choice to initiate our journey towards building an authentic men’s personal care brand.
We set out to break the convention that even an activity like shaving has to be only a mundane morning routine instead of a meditative ritual. With our carefully designed products, and convenient and personalized replenishments, you can indulge in a sensual pre, during and post shave luxurious treat – an immersive experience no other product in the market can provide.
Our vision, however, is much larger. This singular focus on shaving is just a beginning. We do not want to be content being only the chip off the old block. We want to be the old block itself. And that is why we take pride in building this company from scratch. Making thoughtfully planned, aesthetically designed and precision engineered products from the choicest of high quality ingredients, while carefully collaborating with like-minded partners is our raison d’etre. We envision our attempt to ensure that a holistic network is there in place which will deliver superior customer value, joy and delight for a lifetime as we expand.
The founding team of Bombay Shaving Company comprises of:
A bald clean shaven dude as the CEO of a men’s grooming products’ company? And you think we are kidding you. But drop by our office for a coffee with him and his sharp focus to keep the company in line with the vision to deliver joy will swoon you off your feet. There are some people with whom you spend an evening but Shantanu is the kinds with whom you invest it. He is an alumnus of VNIT, Nagpur and IIM Lucknow and his previous corporate stint was with McKinsey & Company, Mumbai. Shantanu’s inherent passion lies in building an organization with a right cultural fit and processes. A true believer of growing and maintaining long term client relationships, he strives to create value in all his endeavors and leads and tracks all the mercurial planning and meticulous hard work of the team.
Raunak is the Head of Marketing at Bombay Shaving Company. Flying straight from Manhattan to axle the brand building journey of Bombay Shaving Company, Raunak is the suave and style lead from the lot. He is an engineering graduate from UDCT, Mumbai and a masters in creative brand management from Virginia Commonwealth University, Virginia, USA. Having served brands like Land Rover, Jaguar and Audi in his previous engagement as Director of Social Strategy at GroupM, New York, he is passionate about building and sustaining great brands. He has a penchant for luxury and as the French weave the couture, Raunak’s high end and imperial inputs add to the signature zing of our products.
Where there is a problem, there is an IITian solving it. This lad is a mechanical engineer from IIT Bombay who started his corporate career with McKinsey & Company, Mumbai and eventually was drawn into the crazy world of start-ups. Deepu is the Head of Product Operations at Bombay Shaving Company and the man behind our precision safety razor. When not travelling in Himalayas or playing computer games, Deepu likes to keep a tab on fantastic advancement in technologies developing around the world. For him, good is not good enough and hence he traveled countries and traversed many purveyors’ places with his designs in place to get the finest razor made. The precision safety razor is undoubtedly our definitive manscape offering.
Rohit is the Head of Procurement and the go-to guy in the company. He is an alumnus of VNIT, Nagpur and IIM Udaipur and his resume reflects an impressive marketing stint at Crompton Greaves Limited, Mumbai and a challenging profile of sales & distribution at EMEL Group in an emerging economy like Nigeria. Widely traveled picking up experiences and with a keen eye for detail and an inherent flair for marketing, Rohit makes sure that all the perfect ingredients right from making the products till their shipment fall in place in right quantity at right time and at right prices so that superior value and delight are delivered to the customers.
And of course, our most important member, you. Yes, the family is not complete without you joining us as we begin the celebrations of our launch on 11th May.
The word “Bombay” evokes a microcosm of duality- a modern forward-thinking outlook coupled with respect for heritage and history. This spirit of pushing boundaries, sincerity, determination and a work hard party harder attitude is very much imbibed in us also and hence we chose the name, ‘Bombay Shaving Company’. We at Bombay Shaving Company do not intend to “acquire” customers. Rather we want to collaborate with believers who share our vision and aficionados who know that life is too short to compromise on the joy in whatever we do. We want to grow in our offerings not just stating our monologues but incorporating all of your dialogues and feedbacks while we tide along the journey.
Rise to the occasion on 11th May exclusively on www.bombayshavingcompany.com.
We believe, pursuit of joy is a direction, not a destination. And nothing will make us more proud than the words coming from you,
“No one understood the joy in shaving before they came!”